Comments on: communication design part 2

By: Abe

Abe — Wed, 25 Mar 2009 02:52:32 +0000

I meant to ask you about this. Are you familiar with Beyond Graphic? Check it out here: http://www.beyondgraphic.org

By: Abe

Abe — Wed, 25 Mar 2009 02:49:57 +0000

I just now saw your feedback. Glad you liked the article, its one I refer back to on a regular basis. I think one of the major challenges will be in teaching ourselves (the industry) why this is a crucial point.

Are there any new insights you’ve learned in regards to this issue?

By: admin

admin — Tue, 27 Jan 2009 14:58:42 +0000

Thanks Abe, that was an interesting article and definitely worth a read. I have to agree with his analysis that many designers focus on form (the design) and not the process (finding the right design through research and anaylsis). The advent of desktop publishing brought the ability to create the “form” into the hands of the masses and lessened the professional “process oriented” nature of the industry, driving prices down and client expectations up. It is partly up to us to slow this sprial, and I think the schools addressing the future of our industry, teaching the processes and accrediting the industry with Bachelor and even PH.D programs (Institute of Design at IIT in Chicago) will eventually move our field in the right direction.

By: Abe

Abe — Sat, 24 Jan 2009 05:49:17 +0000

I’m actually doing the very thing you speak of here. My search on defining ‘communication design’ had produced the same results leaving me a bit perplexed. I did, however, stumble upon these short article on the subject which brought much clarity to the subject. I now see it communication design as more of a process and less of a product. Here is the link: http://www.adcmw.org/paul_nini.html

Abe
thesoulcreative.com